Butchers, Bakers and Candlestick Makers… well not quite! We jetted off to Northern Ireland to film at Smyth’s Eurospar, with meat provided by Tony Osborne Family Butchers and bread from Maine Bakeries. The aim of the video was to show the integration of the butchers and bakers with the recently redeveloped shop. With the video primarily designed to be shown in store, we also made sure it would be suitable for TV broadcast so it could be used as a commercial for a wider Eurospar brief. We also included bespoke voice-over, sound design and a jingle, which helped enhance emersion.