With second hand shopping being more popular now than ever, we teamed up with Love Your Clothes to end the stigma and myths surrounding it. Caroline Jones, pre-loved fashion influencer and author of Knickers Model’s Own got involved through her experience of shopping solely in Cancer Research UK shops for a whole year. Filming at Cancer Research’s new superstore in Stevenage seemed fitting in order to find the best pre-loved selection. Caroline’s challenge was to find seven outfits in an hour (for the Capsule Collection), and dispel the everyday myths people may have when they go charity shopping. We delivered wide and square versions for use across social media, also including versions with burnt in subtitles for mute viewing as well as sponsored adverts and videos.