Lynx was commonly known for its deodorant. On a mission to rebrand and reposition themselves in the male grooming market with a launch event for their new products, which we captured. Held at a trendy, secret location in Marylebone and containing multiple elements of surprise, the event had the attendings not know which brand was about to launch.
Shot in black and white using slow motion, we wanted the video to fully represent the rebranded and classy Lynx. Showing the highlights of the event as well as capturing people’s initial reaction to the product reveal, ensuring the whole video to match their new advertising campaign. The film was then used to share with press and media.