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Rich Tea Film LTD

Case Study
International
Graduate Fashion Week
October 2017
Graduate Fashion Week

Graduate Fashion Week (GFW) is the hub of upcoming talent, showcasing the best of student fashion across the UK. Held at the iconic Old Truman Brewery in Shoreditch, we operated on site every day with our post-production team and multi-camera crew delivering a large variety of content, ranging from targeted Instagram videos to the main aftermovie. All the social media content was pre-scheduled and cut on site resulting in a fast turnaround; our final Instagram video of the prestigious Christopher Bailey Gold Award went live within the hour of the winner being announced.

Delivering four themed videos and a daily highlights preview, all specifically for Instagram, with the highlights video being included in the daily evening newsletters. Each of our Instagram videos received over a 1000 views within 24 hours and we delivered a total of 20 videos over the duration of the five-day event. We also created a VT of GFW’s patrons to be played exclusively at the final award show. This included interviewing with Christopher Bailey and footage from Victoria Beckham, Nick Knight and Dame Vivienne Westwood, as well as highlights from the full show. On top of that, we also created 20 cut downs versions of the runways from each university involved with Graduate Fashion Week.

After the show we created a main aftermovie of highlights from the week as well as statistics, making this single video engage with a wide range audience. This is an invaluable multipurpose sales and promotion tool for GFW’s website and Vimeo, as it engages with graduates and students, as well as being relevant for industry and press whilst attracting visitors to the show.