Graduate Fashion Week (GFW) is the hub of upcoming talent, showcasing the best of student fashion across the UK, with 2016 being GFW’s 25th anniversary. Held at the iconic Old Truman Brewery in Shoreditch we operated on site every day, with our post-production team and multi-camera crew delivering a large variety of content, ranging from targeted Instagram videos to the main aftermovie. All the social media content was pre-scheduled and cut on site resulting in a fast turnaround and on top of this we created 20 cut downs versions of the runways from each university. Before the start of the show, we also created animated graphics to help with the countdown to the opening of GFW.
With our main focus on the anniversary, we wanted to make a strong statement with the aftermovie and putting together this style of video was a first for GFW. With effort put into the look of the video, we wanted it to be grand and monumental to represent the key birthday.
Throughout the week we created around 70 videos, as well as the main aftermovie, all of which received thousands of likes and views on Instagram.