Fuelled by innovation and committed to design, Milliken makes bespoke carpet designs. Made for the launch of each new carpet collection, the videos comprise a mix of tile designs, room scenes and inspirational images from the design team. Taking the design inspiration and transforming it into video form, we helped develop the creative idea through our execution. The videos are designed to be between 60 and 120 seconds in length to keep them short and concise, allowing the audience to get a taste of the new designs. Being shown at Milliken’s internal sales conferences as a way to introduce a new carpet collection to the sales team, the tool is then used to assist in pitching to new clients.