Getting from A to B is important, especially when dealing with one of the biggest venues in London. Working closely with The O2, we created three wayfinding films, guiding the audience from the main transport links at North Greenwich to The O2. Along each route, we point out key attractions, areas and features of The O2 and neighbouring venues with colour coordinated pins linked to venue wayfinding guidelines. We worked with a range of demographics and best placed them to suitable transport links. The videos were made primarily for the O2 website, where they’ve received nearly two thousand views a month, as well as for event emails and notifications.
To view the other routes, please follow the link here: https://vimeo.com/album/4257614